|
|
|
I'm Riding a What?... An Intellectual Property Attorney's Guide To Patents and Surfing
Intellectual property is everywhere, and encompasses, among other things, the areas of patents, trademarks, copyrights, and trade secrets. As an industry, surfing represents a significant market that is heavily influenced and involved with...
Pro Football's NFL - The Largest American Pro Football League Has Significant Rivalries
The National Football League or the NFL is the biggest professional football league in the United States. The NFL has thirty-two teams that are based in a variety of cities across the country. Originally known as the American Professional Football...
Quick Guide To Choosing Canoes
When you think of buying a canoe you have to first decide what you are going to use it for. Ask yourself, whether you want to use your canoe on lakes and ponds or whitewater. Another question to consider is whether you prefer to take your canoe...
Snowboarding Reaches Critical Mass at Slopes.
Snowboarding Reaches Critical Mass at Slopes.
More and more kids will be navigating the mountainside on snowboards, not skis, according to the third annual TransWorld Snowboarding Business/National Ski Areas Association survey, released in...
The Golfing Greats - Arnold Palmer
Arnold Palmer, General of Arnie's Army, was speaking of golf, but he could have been describing his own life when he said, "Success in golf depends less on strength of body than upon strength of mind and character." His sense of fairness, kindness...
|
|
| |
|
|
|
|
The Loyalty And Faith Of Nascar Fans
NASCAR fans are known for their loyalty to the sport, their favorite drivers and each other. When the race comes to town, the streets are lined with vendors selling a wide variety of merchandise sporting the image of drivers and their cars. Something else has been seen at races in recent years, Christian groups reaching out and spreading the Word.
At many races, Christian fans hold early morning prayer services at roadside stands and in camp grounds. Some offer refreshments and religious literature to fellow fans. Some read the Bible in small groups and others listen to sermons. They are looking to spread the word and gather new members. The fellowship of the race environment offers a good place to do just that.
Many of today’s NASCAR fans come from typical Christian backgrounds. Many are from the south, which is known for its Evangelical Christian population. Preachers have been seen praying for and even with drivers prior to a race. This approach makes sense as fans are known for their loyalty to each other and their favorite drivers. They may be more willing to accept literature from a fellow fan than from a stranger.
Corporations have figured this out long ago. This is why they invest a huge amount of money in sponsoring fees. The advertising is very effective and the company is sure to get a good return on the investment. Fans will shop at Lowe’s or Home Depot and drink Coke or Pepsi based on their favorite drivers and racing teams.
In cities across the country, people travel long distances to attend these races. Some will choose to eat in restaurants where their favorite driver has been seen eating in the past. People pour into stores when they hear that a driver is in there. Others book rooms a year in advance to stay in hotels known to be used by
the drivers.
The drivers are getting into the act too. Several drivers including Jeff Gordon, Darrel Waltrip, Jimmie Johnson and Terry LaBonte own car dealerships. The names of the drivers are proudly displayed on the building and in advertising. In each of these dealerships, sales rose dramatically after the driver became affiliated with the dealership.
This loyalty doesn’t stop at merchandise, hotels, food, or even car dealerships. Die hard fans also purchase products that drivers use on their cars. If it’s used by a driver, they want it too. This includes paint colors on cars and products used to wash and wax the vehicles.
There is even a popular headlight restoration product that is used by many NASCAR drivers. New Lite Headlight Cleaner and Restorer works quickly to restore cloudy headlights to like new condition. New headlights are a costly expense. You can save literally hundreds by restoring your headlights, rather than purchasing new ones.
Clean, new looking headlights make your car look newer. The look isn’t the only consideration. Restoring cloudy headlights is an important safety concern, especially for night driving long distances to your favorite race. Clear headlights allow you to be easily seen by other drivers and give you a better look at the road ahead.
About The Author
David Maillie is a chemist with over 12 years experience in biochemical research and clynical analysis. He is an alumni of Cornell University and specializes in biochemical synthesis for public, private, and governmental interests. He holds numerous patents including his recently awarded patent for headlight cleaner and restorer. He can be reached at M.D. Wholesale: http://www.mdwholesale.com.
|
|
|
|
|
|