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2004-05 NBA Season Preview
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Marketing Cerebrum
4INFO Launches Event-triggered Text Alerts Mobile users can set
up access to news as it happens - for sports scores and
financial markets
PALO ALTO, Calif. - December 15, 2005 - 4INFO, Inc., the leading
mobile search service, announced today the launch of
event-triggered text alerts, designed to deliver free
information updates via SMS (Short Message Service) to mobile
phones. Beginning today, users can visit www.4INFO.net to set
alerts for sports and financial events, such as score and stock
price changes, respectively.
Event-triggered alerts keep users informed about real-time
changes to things that they care about. The following list
highlights the first suite of 4INFO event-triggered alerts, with
more to be added in the near future.
Sports Alerts * Instant updates at the end of a period, inning,
quarter, half, game or golf round for MLB, NBA, NFL, NHL, PGA
and all major college sports * Instant updates when the score
changes (excluding NBA)
Stock Alerts * Instant updates for user-specified stocks or
funds at market open and/or close * Instant updates for
designated percentage change in price or specified price targets
"By giving users the choice to receive event-triggered alerts,
4INFO strips away another layer that stands between the user and
their digital world," says Zaw Thet, vice president of marketing
and product strategy. "Not only can people stay current on the
latest changes in their portfolio or with their favorite teams,
they can make more informed decisions, save time, and stay in
the know continuously about subjects and events that are
important to them."
Event-triggered alerts are an addition to 4INFO's existing
periodic alerts that can be
scheduled for delivery at the time
and preference of the user. Periodic alerts include 5-day
weather forecasts, daily horoscopes, plus sports and stock
alerts that can be set to a time of day instead of an event. In
order to use 4INFO Alerts, users must register their phones with
4INFO. Registration consists of a brief confirmation process to
verify the identity of the phone owner, and thereby prevent
spam. Users with service on all major U.S. cell phone carriers
can use these services for free, although normal carrier charges
may apply.
About 4INFO 4INFO, Inc. (www.4INFO.net), the leading
Mobile Search service, enables the search and delivery of
real-time information to a mobile device. 4INFO's comprehensive
suite of Mobile Search services (Text Message Search to 44636,
Mobile Web at http://wap.4INFO.net, and the web site
http://www.4INFO.net) provides access to business listings,
sports scores, fantasy sports stats, weather, flight
information, movie times, horoscopes, hotspot locations, news,
stock quotes, and mobile downloads. The services are available
free of charge to users on all major U.S. carriers. 4INFO's
investment partners include U.S. Venture Partners and Draper
Fisher Jurvetson. 4INFO is headquartered in Palo Alto, Calif.
About the author:
Bob Roth fell into the world of Internet Marketing in the
mid-90's when the sole job requirement was being a warm,
hard-working body. He has since worked with Yahoo!,
broadcast.com, SimpleNet, NetIdentity, and currently serves
4INFO.net as the keeper of the company message, outreach
specialist, and creative cerebrum. Article may be reprinted.
Please provide a link to www.4INFO.net.
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